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Wearable Technology Innovation Cup finalist 2014

It´s All About Positioning

In the summer of 2009 Maran Communications launched a project called Hood. It was presented an received as finalist at Seedcamp Sweden in Helsingborg and a couple of weeks later at Microsoft Mobile Innovation Week in London.
The Hood was a photo stitching technology developed by one of our guys that had worked on it as a Master thesis project at KTH, Stockholm. The Hood was a dead end when it came to monetization so during the autumn of 2009 we looked at other ways to use the math in the thesis.

During this time the idea came up that What If You Could Position All Mobile Phones in Real Time?

So based on that idea we started to work on a way to aggregate radio data in real time and run a set of algorithms on it so that positioning would be possible in real time.

Then in October we were introduced to Mobile Heights Business Center in Lund and the availability of patents from Telia Sonera, Ericsson, ST Ericsson and others. That was intriguing.

During a two month period we matched our math with patents and came up with a suggestion to buy two patents from Telia Sonera and launch a new startup based on the assumption that it was possible to map radio signals with location and reach a much higher accuracy than the previously +50 m that the networks were able to do.

Qubulus was born.

As Ants Patrik Maran was the founder, innovator and owner of the brand, math and the innitiator through Mobile Heights the search for money was on.

In March 2010 the handshakes were made with initial investor and from that day the work started on how to bring the concept into commercialization.

The problems with meshing data from multiple networks, types of radio and integrate them into one platform was not easy. The engineers hired was exchanged in a rapid pace. The results were not good.

During this time the company had been run by first investor as CEO and a young co-founder, Frank Schuil, as operative. So in September Ants Maran stepped in as CEO and CTO to turn the digging into success.

During the next couple of months the whole platform development was turned around and focused on how to get the findings into a commercially viable solution, possible to sell and then how to increase funding to develop the mobile network interpretation technology to start working.

The process with Telia Sonera patent had stalled. Their lawyers were not clear on how to license and then sell the assets while Qubulus was on the verge to execute their own research into valid technology. So Ants initiated Qubulus own patent process, initiated cooperation with university students for research and then initiate app development with core Qubulus technology in them to show how well the algorithms worked.

In September Qubulus released the app called Salamander with some nice wifi-footprinting tech and at the end of December 2010 Qubulus launched the LocLizard API. The worlds first open, free, positioning API for apps. Albeit for Android only but still.

All we wanted to do was to get it on to iOS. But then Apple closed down their API.
Back into the shadows.